The Truth Is Worth It
The Truth is Worth It is a campaign for the New York Times that elevates the exceptional work Times journalists do.
It’s a story about the grit, determination and persistence that goes into every headline and, ultimately, a story about why good journalism is worth paying for.
The truth doesn’t report itself. The truth is worth it.
ECD: Tim Gordon
CDs: Toby Treyer-Evans & Laurie Howell
AD: Jackie Moran
CW: Ben Brown